Strategy that ships.
A full-service marketing consultancy for travel, luxury, e-commerce and industrial brands. We build marketing systems that fuse data, technology and experience to bring in high-quality customers at scale, at a cost that works.
Most plans are out of date the week they’re signed off. We treat marketing as a discipline of data and experiments: build, measure, learn, repeat.
We embed in your business and execute with speed and precision, with the customer at the centre of every decision.
Our philosophy: On purpose →We don’t hand over a finished① working plan and walk away. We sit inside your business, ship the first version next quarter② next week, measure what it does and keep improving it. Marketing that stays still③ in progress, on purpose.
Six capabilities, run as one system. Every engagement draws on all six; pick one to see what it covers.
A selection of campaigns, launches and long-term mandates we have planned and run, from creator-led storytelling and performance media to go-to-market strategy. Open any project for the challenge, what we did and what changed.
See all the work →
2026Creator campaignHong Kong Tourism BoardClose Enough to Get Away20M+video viewsRead the case →
2026Creator campaign + paid socialHong Kong Tourism BoardClose Enough for the Last Flight Out15M+video viewsRead the case →
2024Go-to-market strategyRizz WirelessSignal Before Scale11M+people reached in the test pilotRead the case →
2023Performance mediaVisit California, with Qatar AirwaysTwo Routes, One Offer$2M+in ticket salesRead the case →Pick your sector, then answer Yes, Partly or No to each of the eight lines. Your score, stage and three biggest gaps print on the right.
Your brief builds as you type, so you know exactly what you’re sending.
© 2026 The Work in Progress Co. · Strategy that ships.